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Calculate Gross Profit Margin and Net Profit Margin for your business
Gross Profit = Revenue - COGS
Gross Profit Margin = (Gross Profit ÷ Revenue) × 100%
Net Profit = Revenue - COGS - Operating Expenses
Net Profit Margin = (Net Profit ÷ Revenue) × 100%
Revenue: $50,000. COGS: $32,000. Operating expenses: $9,000.
The gap between the two margins — 36% gross versus 18% net — is entirely the operating expenses. Gross margin tells you how efficiently the product itself is priced relative to what it costs to make; net margin tells you what's actually left after running the business around it.
Leaving the Operating Expenses field blank isn't treated as "zero costs" — it's treated as "gross margin only," and the Net Profit Analysis section doesn't render at all. This matters for businesses that don't cleanly separate COGS from overhead, or for a quick gross-margin gut check where operating costs aren't relevant yet.
The tool labels gross margins under 20% as "low," 20–50% as "moderate," and above 50% as "high," but these thresholds are generic — a 36% gross margin is unremarkable for a retailer but would be exceptional for a grocery chain, so compare your result against your own industry rather than treating the label as an absolute verdict.
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